Starting a small business can be hard. Between figuring out a product or service, making a brand, setting up payment processing, networking and getting your name out there, and keeping staying on top of the legal and tax side…it can be a lot to handle to take on at once. So where do you start?
Here are five tips that can help you get started with selling:
1 – Figure out what skills you have and what you can make
Maybe you really enjoy drawing or sewing. Or maybe you have an affinity for power tools and building things with your hands. Whatever your skills, figure out how you can use them to your advantage. Practice your skills whenever you can so you can hone that skill.
Begin to make lists of things you can make, or services you can provide. Make a brainstorm list on paper, write it out in a text document, or assemble letter magnets on your fridge – whatever you have to do to get some sort of cohesive list. Research what you’re interested in, but also keep in mind what someone would be interested in buying.
2- Open a shop and get eyes on your product
Once you have a product available to sell, it’s time to open shop!
There are a variety of ways to sell your products. You could start your own ecommerce website, sell on other websites, open a brick and mortar store, sell at events – there are a ton of possibilities. With whatever path you choose to take, you’ll want to direct potential buyers to your store.
At Kazzuma.com, we like to help creators get started with selling online by offering a simple ecommerce solution. Go to our Vendor Registration page to set up an account and open an online store. You’ll be able to set a business name, logo, payment options, manage inventory, respond to customer inquiries, and much more. Opening a store and uploading products is free, and a 7% commission from sales will go to our site to help keep things running.
3 – Work those photos and descriptions
Beside yourself, your photos and descriptions are your best salesperson.
Whenever you upload a product to sell, take your time to make it special. Have well lit, clear photos. Use back drops in your photos to make the item stand out from the background. Show it in use if possible. In your descriptions, try to include important information that a buyer might find useful. This may include how it’s made, what material it is made of, colors, patterns, if it has special features. Focus on what makes your product unique to you. If you have special build or ship times for custom items, make sure you include that information so buyers are aware. Learning basic search engine optimization (SEO) can be helpful as well – tag your products with keywords to make them easier to search for.
4 – Experiment with more types of products
As you add more products, you will get more eyes on your shop. The more types the better. Think of it like going out to fish and having one fishing pole versus five, or ten. It may take several different types of products to figure out what people are interested in.
Perhaps you are trying to sell a handmade purse, and it’s not doing so hot. You have materials left over to make a clutch and wallet set, and decide to make a few. Suddenly, those new items are not only selling well, but also directing more people to your other items. It can take a while to figure out what direction is best for you and what sells, so don’t get discouraged.
5 – Make completion your priority
Sometimes we lose the forest for the trees. Something you did isn’t just right, and it’s causing your production to come to a halt. Don’t get hung up on the small details, otherwise you’ll risk burning out trying to get everything perfect. Make completing projects your priority. Do what you can with what you have in the moment.